E-book
From data to delivery
Insights from SHOPLINE's unified commerce benchmarking study
In this ebook, you’ll:
In today’s ever-changing retail landscape, staying ahead of the curve is crucial. SHOPLINE conducted an extensive survey of 100 technology decision-makers and global merchants across diverse sectors and business sizes to uncover the latest trends in retail technology.
Key Findings:
- Top Priorities: Cybersecurity and personalisation lead the way for tech investments.
- Unified Commerce: Large retailers focus on seamless omnichannel experiences, while medium retailers prioritise AI and cybersecurity.
- Small Retailers: Lagging in key investments like cybersecurity and unified commerce, impacting competitiveness.
- Strategic Recommendations:
- Align Tech Investments: Focus on strategic priorities and customer needs.
- Flexible Integration: Ensure smooth adoption with robust integration capabilities.
- Staff Training & Financing Options: Crucial for successful tech implementation.
- Diversify Touchpoints: Prioritise loyalty programs and invest in unified commerce technologies.
- Overcoming Barriers:
- Infrastructure & Costs: Address limitations and cost implications for effective adoption.
- Resource Allocation: Strategically allocate resources and foster organisational alignment.
- Partnering for Success: Collaborate with the right vendors to navigate challenges.
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