Mirror Maison achieves higher customer engagement and improved conversions with SHOPLINE
Discover how the luxurious home decor and furnishings brand set up an engaging commerce front to reduce drop-offs, improve conversions and increase the ROI on campaigns with AI tools.
28%
50%
400%
About the brand
Mirror Maison is a luxury home decor and furnishings brand that specialises in handcrafted mirrors, furniture, lighting and accessories. Their products blend timeless aesthetics with modern sensibilities, catering to discerning individuals who seek to create stylish and inviting homes.
One of Mirror Maison's key USPs is their commitment to quality craftsmanship. Each mirror is hand-assembled by skilled artisans using premium materials, and they wanted their commerce storefront to exude the same attention to detail while making it easier for online shoppers to find the product that suits their unique tastes and needs.
Challenge
Main Takeaways
- Finding a commerce platform to effectively scale efforts in boosting brand awareness and targeting a more specific audience.
- Operating with a lean marketing team, the brand needed a solution to innovate growth strategies and reduce manual effort in running campaigns.
- The migration from Shopify Plus to SHOPLINE, requiring careful planning and execution to ensure a smooth transition without disruptions to operations.
While the home decor and lifestyle brand had their own storefront hosted on Shopify Plus, they were in search of a new commerce platform in order to scale their efforts towards boosting brand awareness and building a more targeted audience.
The niche, home-run brand runs a lean marketing team and was seeking an integrated solution that could help them innovate their growth strategies by reducing the manual effort of running most campaigns.
This is where the brand chose to migrate from Shopify Plus to SHOPLINE.
Solution
Main Takeaways
- Migrating from Shopify Plus to SHOPLINE to cut down on operational costs and leverage innovative commerce growth tools
- Enabling social commerce to increase visibility, optimise online shopping journeys and reduce drop-offs
- Using AI to scale marketing and advertising campaigns to streamline creation and management
Migrating from Shopify Plus to SHOPLINE
Based on the challenges and business objectives stated by the brand, the SHOPLINE team of commerce experts created a plan of action for migration.
Beginning with a thorough assessment of the current Shopify Plus setup, the team identified key areas for improvement and optimization. Collaborating closely with the brand, we outlined specific goals and objectives for the migration, focusing on enhancing scalability, boosting brand visibility, and improving targeting capabilities.
The team then devised a detailed timeline and roadmap for the migration process, ensuring minimal disruption to operations and a seamless experience transition for customers.
Migrating to SHOPLINE has helped the Mirror Maison team cut down significantly on their operational costs.
In the past eight months, the brand has seen a growth of 400% across all their sales channels.
Enabling social commerce
SHOPLINE integrates with major social media platforms like Instagram and Facebook, allowing Mirror Maison to showcase products directly within social media posts. This increases visibility and engagement, while making it easier for customers to browse and buy the products they like, and reducing drop offs in the funnel.
SHOPLINE's tools enable Mirror Maison to reach specific audiences based on demographics, interests, and online behaviour, maximising ad effectiveness and return on investment.
The introduction of Shoppable posts’ allows customers to click on product tags within posts and seamlessly purchase directly from the platform, removing friction from the buying process.
SHOPLINE has also facilitated influencer marketing for Mirror Maison by providing tools for managing partnerships and tracking campaign performance. This helps the brand reach a wider audience and build brand trust through trusted voices.
"SHOPLINE's social commerce features facilitate user-generated content. Customers can share their own photos and videos featuring Mirror Maison products, organically promoting the brand and boosting engagement."
The platform also automates the process of calculating and paying commissions to affiliates, saving In The Style time and resources. This allows them to focus on other aspects of their business and ensures timely payments to their partners, fostering positive relationships.
Creating ads with AI tools
By leveraging AI-powered advertising, Mirror Maison has streamlined their marketing operations, achieving an 8% reduction in campaign creation and management costs.
This newfound efficiency has empowered them to extend their reach and maximise the impact of their marketing budget, propelling them towards their business objectives.
Not only this, the brand also saw an increase in customer conversion by integrating a chatbot on their site. SHOPLINE’s intuitive chatbot integration reduced manual intervention, and provided customers with immediate help; thereby increasing conversion by 28%,and improving ROI by 50%.
Not only this, the brand also saw an increase in customer conversion by integrating a chatbot on their site. SHOPLINE’s intuitive chatbot integration reduced manual intervention, and provided customers with immediate help; thereby increasing conversion by 28%,and improving ROI by 50%.
"SHOPLINE also provides detailed analytics and reporting for all AI-driven ads. This allows Mirror Maison to track the performance of their social commerce and AI ad strategies, measure results, and make data-driven decisions for further optimization."
Result
Main Takeaways
- 28% increase in conversion rate
- 50% improvement in ROI
- 8% reduced cost of creating and managing ad campaigns
- 400% growth across all sales channels
After migrating to SHOPLINE, Mirror Maison has been able to scale their marketing campaigns to boost brand awareness. This has helped them build a targeted audience for their niche products, leading to higher engagement and conversion rates on their commerce storefront.
The brand has also removed all possible friction in the average buying process, leading to reduced drop-offs and a boost in the ROI on the campaigns.
Want to know more about SHOPLINE’s all-in-one feature rich commerce solution?
