window.__WEBFLOW_CURRENCY_SETTINGS = {"currencyCode":"USD","symbol":"$","decimal":".","fractionDigits":2,"group":",","template":"{{wf {\"path\":\"symbol\",\"type\":\"PlainText\"} }} {{wf {\"path\":\"amount\",\"type\":\"CommercePrice\"} }} {{wf {\"path\":\"currencyCode\",\"type\":\"PlainText\"} }}","hideDecimalForWholeNumbers":false};
Let's get real for a second: launching an online store is easy! If you are an e-commerce entrepreneur in the UK, it’s highly likely that with us at SHOPLINE, you’ve been doing it well already!
The real challenge? Driving traffic and converting visitors into delighted customers.
But here's the good news - with smart content marketing, you can master those challenges and level up your e-commerce success.
This pumped-up guide will explore the ten best content marketing power moves to attract, engage, and convert more customers. It's time to bring your A-game and start serving up some seriously shareable content!
Your product pages are the heart of your e-commerce store. They need to convince visitors that your product is worth buying. Optimise these pages by:
Help customers understand why your products are superior by creating comparison content like:
Go beyond just describing your products by creating in-depth guides on broader topics. For example:
These guides demonstrate your industry expertise. The more helpful advice you provide, the more customers will see you as a trusted resource rather than just a store.
Promote your products in an authentic way by interviewing happy customers. Ask them:
Feature these stories on your blog, social media, and even product pages. Adding relatable stories builds trust and boosts conversion rates.
Many customers look for “how to” advice before making purchases. Create content that teaches them new skills and how your products can help. Ideas include:
This practical content shows customers what they can achieve with your products. Position your brand as their guide through the entire process.
This insider content makes customers feel like VIPs with access to special perks.
Live streaming on social media is a hot trend - use it to your advantage! Promote your products by:
The interactive nature of live video helps you connect with customers in an authentic way.
Podcasting continues growing in popularity. Launch your own show to:
A branded podcast lets you connect with customers and share your passion!
Nurture leads by creating a multi-lesson email course such as:
Deliver weekly or monthly lessons showing how your products help achieve goals. These courses build anticipation for your product launches and establish your expertise.
Customers create amazing content featuring your products themselves. Curate and re-share it!
User-generated content feels more authentic and genuine to other shoppers.
Creating remarkable content takes effort but pays off by boosting your e-commerce sales and brand awareness. Use these content marketing tips to attract and engage customers across every stage of their buyer journey. For more ecommerce tips, explore the SHOPLINE UK blog.
Try SHOPLINE with our free 14 day trial to explore all of our smart commerce capabilities
Try for freeTry SHOPLINE with our free 14 day trial to explore all of our smart commerce capabilities
Try for free