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10 Best eCommerce Platforms for SEO

No-one likes competition but you have to face it, in a fast-growing space like e-commerce. Optimising your e-commerce store for search engines is crucial for gaining visibility and attracting qualified buyers. With thousands of platforms available, choosing one with robust SEO support tools can streamline your optimisation efforts. 

Top 10 eCommerce Platform is Best for SEO

This in-depth guide analyzes 10 top platforms that empower merchants through SEO capabilities.


Shopline stands out for its powerful built-in SEO features. Merchants gain:

  • Optimized HTML5-compliant themes for fast page speeds. This sets a strong foundation.

  • Schema templates to help search engines understand structured data types.

  • An integrated SEO dashboard and EasyRank assistant for analysis and recommendations.

Shopline's support extends beyond templates. Additional capabilities for testing, personalization, and customization allow continuous refinement. Comprehensive education resources in guides, webinars and forums ensure merchants stay updated. The intuitive yet powerful feature set makes Shopline ideal for all experience levels.

SHOPLINE stands out from other e-commerce solutions due to its strong focus on empowering merchants and fueling their entrepreneurial success. While many platforms prioritize their own interests, SHOPLINE was founded with the goal of providing independent businesses with everything needed to easily enter the world of online commerce.

From the beginning, SHOPLINE recognized the diverse needs of merchants and crafted a flexible solution that allows stores to be built and customized in any desired way. Rather than rigid templates, SHOPLINE gives owners complete control through its advanced theme editor and app ecosystem. This empowering level of creative freedom and customizability is a core differentiator that continues fueling SHOPLINE's popularity today.


Shopify is also popular due to its robust SEO functionality. Merchants can benefit from:

Professionally designed themes for speed, usability, and findability. Stores launch optimized for search. Additionally, Shopify empowers the growth of original, optimized blog content to build authority over time. Apps provide added capabilities like keyword research and auditing. Flexible customization allows refining elements such as metadata titles. Education keeps merchants informed of trends.

Shopify has poured massive resources into constant feature upgrades that push commerce capabilities forward. The resulting modern features and integration options propel merchants ahead of industry trends. For example, Shopify was one of the first platforms to champion automated fulfillment, lending merchants an operational edge.


BigCommerce stands out through analytics that provide visibility into organic traffic sources and top pages/products. This insight helps identify weak spots for improvement. Templates also include schema and optimized coding compliant with Google standards. Merchants gain tracking of crucial metrics through an SEO dashboard. Supported by SEO apps, BigCommerce delivers built-in optimization with competitive analytics.

Open-source platforms like WooCommerce and Magento provide additional benefits through community contributions:

  • Regularly updated free themes adhering to coding best practices.

  • Extensions fueling popular SEO tools for auditing, managing XML sitemaps and more.

  • Robust customization empowering optimization strategy implementation.

  • Expert support communities aiding merchants.

When combined with extensions, these open platforms offer cost-effective SEO implementation and continual refinement support.


Magento is also a strong choice, supporting industry-leading optimizations:

  • Storefront templates optimized to HTML5 standards and schema integration.

  • Insightful analytics for organic sources, top pages, and keywords.

  • A Knowledge Base covering SEO strategy, implementation, and troubleshooting.

  • Extension selections like Aheadworks SEO and MageWorx Optimiser add functionality.

  • Flexibility to refine on-page elements aids strong SERP performance.

Overall, Magento delivers data-driven SEO with extensive built-in and third-party tools.

When to choose open-source?

Open source eCommerce platforms like WooCommerce and Magento offer certain advantages over closed platforms like Shopify. As free and open development models, they provide merchants with unparalleled flexibility and control over their online stores.

Because the code is open, merchants can modify platforms according to their exact business requirements and integrate with bespoke third-party services. They aren't constrained by what the platform owners decide to build. This allows open source solutions to be tailored infinitely to niche industry needs.

The open development nature also means contributors worldwide constantly improve platforms through new extensions, updates and fixes. Merchants effectively benefit from a massive global development community's combined efforts. Platforms thus evolve at a rapid pace while lowering costs compared to closed alternatives.

In addition, being code-level customizable means open source platforms can scale virtually limitlessly as needs grow. Merchants avoid hitting customization or performance ceilings that can occur on some premier plugins. Advanced modifications facilitate unique functionality or large-scale aspirations.

From a cost perspective, open source platforms are also far more flexible. Being free to download and use minimizes initial investment. Additional revenue is only spent if or when merchants require paid extensions or professional services. This makes open source eCommerce far more affordable for many small businesses or experimenters.

Finally, running on open source provides autonomy and ownership that closed platforms can't. Merchants aren't held hostage to another company's commercial decisions or change of direction. If needed, an open source community can even be forked to retain existing functionality and investments. This independence empowers merchants long-term. You can also take SEO Agency Support to build your E-commerce SEO.

Other top platforms include:

PrestaShop - Optimized themes with metadata and XML sitemaps included. Modules further boost capabilities.

Ecwid - Code standard-compliant themes and optimized templates. Guides cover best practices for titles, images, and more.

Volusion - Templates designed for Google guidelines and a site crawl tool checks for issues. Insights identify underperforming pages.

3dcart - Optimized templates load fast while integrating standards. Analytics and apps provide optimizations.

Squarespace - Mobile-optimized templates following standards. Insights expose top pages. Customization empowers control for SEO.

All-in-all, the platforms we have highlighted marry built-in optimizations like compliant coding and analytics with community/third-party extensions. Merchants of all experience levels can effectively harness organic search on these featured e-commerce solutions.

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