Print on Demand (POD) for Your Ecommerce Business in UK

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A seamless integration between your front-end website platform and operations is crucial in eCommerce. SHOPLINE and Stok.ly have formed a partnership that ensures a seamless data flow from sale to fulfilment. It’s all about ensuring your customers are happy—receiving the right goods at the right time and quantity. 

SHOPLINE takes care of the front end, from personalisation to customer segmentation, and Stok.ly takes care of the back-of-the-house (less glamorous but critical) warehouse management and fulfilment. 

This blog will dive into how SHOPLINE and Stok.ly fit together and can power your eCommerce business to the next level.

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Introduction to SHOPLINE

SHOPLINE is an innovative e-commerce platform designed to help businesses establish and manage their online and offline stores. For over 11 years, SHOPLINE has been helping over 600,000+ retailers globally, from fashion brands such as In The Style to household brands such as Pink Noise. Here are some of the key features SHOPLINE customers experience. 

• Full functionality - select from 60 out-of-the-box core components which we believe all retailers need to be able to sell online
• AI supercharged - embed best-in-class AI to save you time and money from SEO to Chatbots 
• Expand globally  - SHOPLINE allows you to reach new markets with 36 languages and hundreds of payment gateways. 
• Unmatched support - ever want to know which features will work for your eCommerce site? Want to know how to boost sales? That’s what the team will be on hand to help with 
• Ahead of the social commerce curve -  SHOPLINE has the deepest integrations with social channels, including TikTok, Metta, and Facebook

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Knowing your customers: The importance of Segmentation and Personalisation in eCommerce 

In the dynamic world of e-commerce, customer segmentation is pivotal in optimising marketing efforts, enhancing customer satisfaction, and driving revenue growth. Using SHOPLINE, you can deliver personalised experiences, foster loyalty, and maximise ROI by tailoring strategies to specific customer segments. 

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Dynamic Segmentation 

Unlocking the potential of customer segmentation in e-commerce is a game-changer for businesses aiming to increase their marketing efforts, enhance customer satisfaction, and drive revenue growth. By customising strategies to fit distinct customer segments, businesses can deliver experiences that resonate deeply, fostering lasting loyalty and maximising returns on marketing investments.

Yet, customer segmentation isn't merely about sorting people into categories. It's about crafting targeted communications that ignite sales. Imagine sending timely reminders to users who abandon their carts mid-checkout or curating newsletters tailored to enthusiasts of DIY products, showcasing the latest in hobby and crafts offerings. And the best part? To achieve this, you don't need to break the bank on fancy AI or cutting-edge technology.

While AI and Big Data undoubtedly offer exciting possibilities, extracting valuable insights about your audience doesn't have to be overly complex or costly. With SHOPLINE’s user-friendly platform, businesses can harness the power of pre-curated customer segmentation templates. From language preferences to shopping behaviours and demographics, our platform simplifies the process, enabling businesses to create customer groups effortlessly.

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Social Sellers 

Today, every online brand is using social media to amplify sales. 73% of small business owners say the TikTok algorithm has helped them reach new audiences through organic. 

At SHOPLINE, we have taken social selling one step further by allowing retailers to connect with potential customers who comment on their social posts and send them a draft order.

Customers will receive an order confirmation message on Facebook Messenger, where they can review and edit order details. If you have the "Order Status Update Chatbot" feature from SHOPLINE, you can accept orders while the automated processes handle the rest.

Now that the front end is working at full capacity, we need Stok.ly to optimise the operations of the back end…

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Stok.ly: Optimising Operations

Stok.ly is a cloud-based Warehouse Management System (WMS) with integrated Order Management and Product Information Management. It caters to both B2C and B2B retailers and wholesalers, supporting multi-channel, multi-location, and multi-currency operations.

Stok.ly plugs into SHOPLINE providing an all-in-one solution for eCommerce and warehouse management straight out of the box.

Stok.ly delivers real-time inventory control across all sales channels and locations.

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Sales Order Processing

Sales orders from SHOPLINE and other sales channels automatically filter into Stok.ly, where automated rules process orders and assign items to courier and freight services.

Pick lists are generated using automated rules and sent to Android handheld devices, ready for your team to pick, pack and dispatch.

Transition to a paperless warehouse with barcode scanning, real time data flows and improved, speed, accuracy and accountability. Stok.ly helps cut pick and pack errors to less than 1% and reduces your return rates.

Stok.ly integrates with all the major couriers, freight and cloud accounting platforms and offers Custom Reports and Dashboards.

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Purchasing and BIN Inventory Management

Stok.ly provides features such as BIN inventory management to enable you to maintain a full audit trail on all stock movements within your warehouse and between locations.

Multi-currency purchasing is supported, and barcode scanning through the Android Stock App automates the goods-in and put away process.

Automated purchasing rules save time and replace manual processes.

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Multi-Location Stock Transfers and Replenishment

Multi-location stock transfers and store replenishment are automated through Stok.ly's logic-based rules engine. The Android Stock App provides an audit trail for all stock transfers, always keeping you in control of your inventory.

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Product Information Management

Stok.ly provides permission-controlled Product Information Management, creating and managing custom attributes across all channels.

Integrating your website and POS system with your sales order processing and inventory management functions can greatly enhance your business's efficiency. The seamless integration between SHOPLINE and Stok.ly improves accuracy, improves accountability, reduces costs and delivers better service for your customers.

Both SHOPLINE and Stok.ly teams will work with you to deliver a smooth and efficient onboarding, supported by a dedicated team ensuring compatibility with your existing systems and a seamless transition for your users.

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Click here for more information about Stok.ly Warehouse Management

Book a Stok.ly online demonstration

Call Stok.ly on 01432 804333

Visit SHOPLINES website 

Book a Demo with SHOPLINE today

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Pricing is one of the most effective instruments in the highly competitive market for influencing consumer perception and influencing purchase decisions. Understanding the critical role that price plays in shaping consumer behaviour, this article aims to investigate the subtleties of psychological pricing tactics and the skilful integration of these methods into business operations. Go into great detail about pricing techniques like charm pricing, prestige pricing, and price anchoring while also comprehending the feelings that these tactics arouse in customers.

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The Power of Pricing

Pricing is the central component of any commercial transaction; it is a crucial factor that shapes consumer perceptions and profoundly affects their purchase decisions. A well-designed pricing plan may be a powerful tool in a company's toolbox, improving the way consumers perceive the worth of a product and eliciting favourable feelings about it.

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Get ready to traverse a complex web of psychological pricing techniques, including scarcity, urgency, and charm pricing. This article acts as an introduction, giving you an idea of how price can be a powerful instrument to shape consumer behaviour and propel company growth.

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The Human Factor in Pricing 

Understanding Customer Behaviour

Understanding the subtleties of consumer behaviour is the core of price psychology. Studies in psychology show that consumers frequently view pricing and value not just logically but also heavily impacted by cognitive biases and affective considerations. By comprehending these patterns of behaviour, companies can develop pricing strategies that appeal to customers' emotional and rational sides.

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Perception of Value

The price and perceived worth of a product are frequently inextricably linked. Carefully considered pricing can increase the perceived worth of products and increase consumer desire for them. We'll look at how price can be set up to improve perceived value and create a feeling of exclusivity and happiness for the customer in this part.

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Emotional Reactions

Pricing has the ability to influence a range of emotions in customers. Price strategies can be designed to elicit particular emotional reactions that are consistent with the positioning and objectives of the business, ranging from the excitement of finding a great deal to the status associated with luxury goods.

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Common Psychological Pricing Techniques 

Charm Pricing (9-ending)

Charm pricing, which is frequently associated with prices that end in nine, is one of the most common psychological pricing techniques. By taking advantage of consumers' propensity to round down prices, this tactic makes items appear more affordable than they actually are. We'll go into great detail about this strategy's efficacy and creative ways to use it to improve the appeal of your product.

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Decoy Costs

A company using 'decoy pricing' technique presents a 'decoy' product to sway customers' decisions in favour of a more lucrative one. This section examines how decoy pricing can be a potent strategy to influence client preferences and increase sales through a thorough investigation.

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Bundle Discounts

Offering a collection of goods at a discounted price compared to their separate retail costs is known as bundle pricing. By giving customers the impression that they are getting a "bargain," this tactic aims to increase spending by creating a sense of value and savings. We will examine the skillful application of bundle pricing to increase product sales and attractiveness.

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Concept and Definition of Prestige Pricing

By charging more for products, prestige pricing flips the market by positioning them as luxury or premium goods. The idea of prestige pricing is explained in this section, along with examples of how it might be applied to project exclusivity and superior quality.

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Learn from Luxury Brands

Examine examples from the real world where luxury firms have effectively used prestige pricing to carve out a niche for themselves. This section will explain how prestige pricing builds a devoted client base by associating higher prices with superior quality, in addition to improving brand image.

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Anchoring Prices

The Anchoring Impact

The psychological bias that causes customers to place a strong emphasis on the initial piece of information—the anchor—while making decisions is the basis for price anchoring. We go into great detail about the anchoring effect in this part and show how companies may use it to favourably affect consumers' perceptions of prices.

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Cross-References

When two products are displayed side by side in a cross-comparison, it draws attention to the product with the better pricing. We will examine how this tactic can be utilised to influence consumer decisions in favour of desired products through a variety of case studies and examples.

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Urgency and Scarcity

Limited-Time Offers 

Customers are enticed to act quickly by the sense of urgency that limited-time offers generate. This section will look at how companies may create offers that are both time-sensitive and resonate strongly with their target market in order to increase sales and customer engagement.

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Limited-Edition Promotions

In the same vein, selling goods in restricted numbers can instil a sense of scarcity in customers, encouraging them to buy before the supply runs out. We'll look at how to use this tactic skillfully to pique customers' attention and boost revenue.

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Using Psychological Pricing Strategies

Target Audience Analysis

To effectively apply psychological pricing tactics, it is vital to comprehend the inclinations and actions of your intended audience. This section will assist firms in developing pricing strategies that appeal to the particular demographics of their target audience, increasing the likelihood of success.

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Testing and Doing Research

Since there is no surefire price approach, testing and experimenting are essential. The use of A/B testing to fine-tune pricing tactics and assist businesses in determining what appeals to their audience the most will be covered in this section.

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Ethical Issues 

Even though psychological pricing techniques are effective, ethical issues must be taken into account. In order to establish long-term customer trust and a positive reputation for the business, this section addresses the significance of upholding ethics and transparency in pricing tactics.

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Final Thoughts on Psychological Pricing Techniques

As the article draws to a close, we review the deep insights we have gained throughout and offer a coherent synopsis of the many psychological pricing techniques and the possible business uses for them.

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A key to success in the dynamic corporate environment is matching pricing strategies to organisational objectives. Companies are urged to dig deep, comprehend the psychology of their clients, and develop pricing plans that work to build a partnership that benefits both parties.

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With the knowledge and insights provided in this article, we encourage you to explore the fascinating field of psychological pricing as we come to the end of this illuminating voyage. Remember that Shopline professionals are always happy to provide additional resources and support, which will help you take your business to new heights of success, growth and client satisfaction.

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Being able to play the psychological game skillfully is just as important to distinguish in a world where consumers have an abundance of options as the quality of your goods. Take a deep dive, try some new things, and see your company grow thanks to skillfully developed psychological pricing techniques.

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Picture this: You're tucked into your favourite corner at home, savouring a comforting cuppa, and mulling over business ventures. A common thought crosses your mind: “I want to start a business but have no ideas.” Then, a brainwave hits! Why not transform this space, where you've spent countless hours picking outfits, into a bustling hub for your very own clothing business?

Clothing, with its versatile range - from snazzy streetwear to classic elegance, never goes out of style. In today’s digital age, running a fashion empire from the warmth of your home is not just a dream but a tangible reality. Here’s how you can get the ball rolling:

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Discover Your Niche

Before diving headfirst, pause and ponder. The fashion world is vast, and while it's tempting to cater to everyone, defining a niche can set you apart. Dive deep into market research to understand what the audience desires. It could be ethically-produced fashion or the vintage charm of the '80s. Your niche could be an extension of your personal style. There's authenticity in passion, and it's bound to resonate with your customers.

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Design & Source

Sketching an outfit might sound daunting, but you don't need to be Da Vinci to get started. If your strength doesn't lie in sketching, consider collaborating with freelance designers who can bring your vision to life. When it comes to sourcing materials, the eco-friendly route is worth exploring. Sustainable fashion is more than just a buzzword; it's a movement. Being environmentally conscious doesn’t just win brownie points with Mother Earth but also with discerning customers.

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Setting Up Your Home Workspace

Your clothing empire's foundation is right at home. Carve out a space, no matter how small, and dedicate it to your business. This will be where creativity blooms and orders get processed. Organisational tools are your allies. Think storage boxes, labelled drawers, and a reliable computer setup. A clutter-free workspace often leads to a clutter-free mind, setting the stage for innovation.

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Branding and Marketing

Imagine launching a brand without a distinctive identity; it's like baking a cake and forgetting the sugar. Your brand's logo, colours, and overall vibe should mirror what you stand for. Once you've got that sorted, it's time to shout it from the rooftops. Delve into the realm of social media and maybe even think about kickstarting your own e-commerce platform.

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Platforms like SHOPLINE UK offer an excellent springboard for new businesses. Need guidance on the nuances of e-commerce? Our insightful help pages have got your back.

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Tackle the Legal and Financial Aspects

It might sound dreary, but getting the legalities sorted will save potential future headaches. Register your business, keep track of expenses, and perhaps even get acquainted with some basic accounting. Remember, a little effort now can prevent potential pitfalls later.

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Engage with Your Audience

Now that the wheels are in motion, keep them greased. Host Instagram Lives showcasing your collection, send out newsletters with fashion tips, and perhaps even sneak in behind-the-scenes looks. Engagement is key in the digital era. A loyal customer base isn't just built on great products but also on genuine connections.

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Shipping & Returns

Once the orders start rolling in, ensure your shipping game is on point. Packaging is more than just a protective layer; it's the first physical touchpoint with your customer. So make it memorable! Also, transparent, fair return policies foster trust, ensuring customers keep coming back.

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Some common concerns SHOPLINE’S clients have with respect to online clothing business: 

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1. Is it possible to start a clothing business with a limited budget?

Yes, it's entirely possible. Starting small, focusing on a niche, and reinvesting profits can help in scaling your business over time. Utilising dropshipping or print-on-demand can also reduce initial costs.

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2. Do I need a business license to sell clothes from home?

Requirements can vary based on location, but generally, if you're planning to operate as a business and not just as a hobby, you'll need to register your business and obtain any necessary permits or licenses.

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3. Where can I source materials or garments for my home-based clothing business?

You can source materials from local fabric stores, online wholesalers, or international platforms like Alibaba. Attending trade shows or networking with industry insiders can also uncover quality sources.

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4. How can I market my clothing line?

Social media platforms, especially Instagram and Pinterest, are great for visual products like clothing. You can also consider influencer partnerships, email marketing, and creating a compelling online store, perhaps on Shopline UK.

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5. Should I focus on ready-made garments or offer customised options?

Both have their merits. While ready-made garments might be quicker to sell and ship, customised options can cater to a niche audience and command higher prices. Analyse your target market and decide accordingly.

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6. How do I price my clothing items?

Factor in material costs, time spent, overheads (like utilities and equipment), desired profit margins, and market research on similar products. Don't forget to account for potential discounts or sale periods.

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7. Do I need to set up a dedicated space in my home for this business?

It's advisable to have a dedicated space for your clothing business, even if it's just a corner or a room. It will help you stay organised, store inventory, and maintain a work-life balance.

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8. How can I ensure the quality of my clothing line?

Invest in quality materials, practice or refine your sewing skills, and conduct thorough quality checks. Consider getting feedback from friends or early customers to ensure consistent quality.

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9. Should I consider an online store or sell on platforms like Etsy or eBay?

An online store gives you more control over branding, customer experience, and profits. However, platforms like Etsy can provide visibility and an established customer base. Many businesses opt for a mix of both.

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10. How do I handle shipping and returns?

Consider partnering with reliable courier services. Offer clear return and exchange policies, ensuring they are fair to both you and the customer. Including a personal touch, like thank-you notes, can enhance the customer experience.

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In conclusion, venturing into the fashion business from home might have its challenges, but the rewards? Absolutely priceless. From the euphoria of your first sale to the thrill of spotting someone donning your creation, it’s a journey peppered with milestones.

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So, when the doubt creeps in, and you think, “I want to start a business but have no ideas,” remember that your very own clothing empire could be just a stitch away. Happy designing, dear fashion mogul in the making!

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