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15 Black Friday Email Examples + Tips

15 Black Friday Email Templates

Black Friday is nearing, and it’s good to keep your previous customers and other leads engaged. Here are 15 Black Friday email examples with tips for e-commerce stores:

1. Early Bird Discount Teaser

Send this 1-2 weeks before Black Friday. Highlight upcoming deals and offer an exclusive promo code.

Subject Line: Get 20% off your Black Friday cart with this exclusive code!

Send this type of email 1-2 weeks before Black Friday to build excitement. Highlight your best deals to come and offer an exclusive early bird discount code to incentivize subscribers to shop during the sale.

Email Copy:

Hey [First Name],

The biggest sales event of the year is coming! This Black Friday, we'll be offering amazing sitewide discounts that you won't want to miss.

Get a head start and save 20% on your entire purchase during our Black Friday sale! Use code EARLY20 at checkout.

Keep an eye out over the next two weeks as we reveal more exclusive deals you can grab. Tell your friends so they don't miss out!

We can’t wait for you to take advantage of these unbeatable bargains. Happy shopping!

[Brand Name]

2. Black Friday Sneak Peek

Give subscribers a sneak peek at the amazing discounts you have lined up. Share category-specific deals and timelines to encourage sign-ups.

Subject Line: Sneak peek at our Black Friday deals!

Email Copy:

Hey [First Name],

We wanted to give you an exclusive first look at some of the deals we’ll be offering this Black Friday:

Electronics - Up to 50% off top laptops, TVs, smartphones and more

Fashion - 30% off or more on the newest apparel and accessories

Home - 40%+ discounts on appliances, furniture, kitchenware

Toys - Half-price deals on the most popular brands

These are just a few highlights of the savings coming your way on Black Friday from [time] to [time]. Keep a close eye on your inbox leading up to the big day for more exclusive coupon codes and updates.

Tell your friends about our upcoming deals so they don't miss out! We can’t wait to help you save big.

Stay tuned,

[Brand Name]

3. Last Minute Reminder

Send this email reminder on Black Friday morning to drive traffic. Remind subscribers of the unbeatable deals ending soon to prompt urgency.

Subject Line: Last chance for Black Friday deals!

Email Copy:

Good morning [First Name]!

This is your last chance to grab the massive discounts from our Black Friday sale before they are gone for good!

Here’s a quick reminder of what’s ending tonight:

Get the [product] for [discount price] (Retail [$X])

[Category] deals - save up to [X]%

Sitewide promo code BLACKFRIDAY15 for an extra 15% off

Head over to [link] to shop these incredible deals before our Black Friday sale ends tonight at midnight!

Hurry, these discounts disappear soon. Happy shopping!

[Brand Name]

4. Personalized Recommendations

Increase relevancy with emails showing products tailored to the recipient's interests. Leverage segmentation and shopping behavior data to target personalized product recommendations.

Subject Line: We picked these just for you, [First Name]!

Email Copy:

Hey [First Name],

We handpicked some amazing Black Friday deals just for you based on your shopping preferences:

[Product personalized rec #1]

[Product personalized rec #2]

[Product personalized rec #3]

Act quickly to get these before they sell out! Head over to [link] to browse our entire Black Friday sale and save hundreds.

Let us know if you need any help. We’re always happy to assist!

Enjoy the deals,

[Brand Name]

5. Countdown Timer Email

Build scarcity with a countdown timer showing time running out for flash sales. Limit-time offers incentivize customers to act fast before deals expire.

Subject Line: 72 hours left for our Black Friday flash deals!

Email Copy:

Our Black Friday flash sale ends in:

[insert countdown timer graphic]

Hurry and shop now to grab the latest [product] for 50% off before time runs out!

Plus, save big on these other hot deals - but only until the clock hits zero:

[Deal #1]

[Deal #2]

[Deal #3]

These ultra-low prices will disappear soon! Click here [link] to shop our flash sale before it ends.


[Brand Name]

6. Cart Abandonment Reminder

Win back abandoned carts by sending timely reminders to complete purchases. Offer an additional discount code as an incentive.

Subject Line: Complete your Black Friday order and save 20%!

Email Copy:

Hey [First Name],

You left items in your cart during our Black Friday sale worth [$X]! Don’t miss out on these amazing deals - we’ve saved your cart.

Plus, use code CART20 to grab an extra 20% off your order!

Here’s a snapshot of what’s waiting in your cart:

[Product #1]

[Product #2]

Our Black Friday sale ends at midnight! Check out now using this link [link] to enjoy these discounts before time runs out.

Have a great day!

[Brand Name]

7. Thank You Email

Show appreciation to customers who purchased with a personalized thank you email.

Subject Line: Thanks for shopping on our Black Friday sale!

Email Copy:

Hi [First Name],

Thank you for shopping with us during our biggest sale of the year! We hope you enjoy the products you purchased during our Black Friday event. Let us know if you need any assistance with your order.

As a valued customer, we’re giving you early access to our upcoming Cyber Monday deals. Expect even more savings on tech, appliances, clothing, toys and more!

We appreciate your support. Please share your Black Friday shopping experience with us.

Happy holidays!

[Brand Name]

8. Post Purchase Upsell

Upsell customers by showcasing complementary or related products to what they purchased.

Subject Line: Complete your look!

Email Copy:

Hi [First Name],

We hope you love your new [product purchased]! Here are some additional pieces you might like:

[Upsell product #1]

[Upsell product #2]

Pair these with your latest purchase to complete the look. Keep an eye out for more great savings this Cyber Monday.

Let us know if you need anything!

[Brand Name]

9. Re-engagement Email

Win back lapsed customers by offering an incentive to make a purchase again.

Subject Line: We want you back!

Email Copy:

[First Name], we miss you!

We noticed you haven’t shopped with us in a while. We’d love for you to visit our store again.

Take 15% off your next purchase to help you save big. Just use code MISSEDYOU at checkout.

Let us know if there’s anything we can do to improve your shopping experience. We can’t wait to see you again!

[Brand Name]

10. Customer Survey

Ask customers for feedback on their Black Friday shopping experience with you. Offer an incentive like a discount code so more people complete it.

Email Copy:

Hi [First Name],

We hope you enjoyed shopping our biggest sale of the year! Please take 2 minutes to complete this short survey below sharing your Black Friday experience with [Brand Name].

[Insert survey link]

Your feedback will help us improve our future sales events.

Enter code SURVEY10 at checkout for 10% off as a token of our appreciation! This code expires in 1 week.

Thank you for your time.

[Brand Name]

11. Holiday Hours Update

Inform customers about special hours for Black Friday shopping at physical stores or any closures. Share contact information for support.

Share special store hours and closures for Black Friday shopping.

Subject Line: [Brand] Black Friday Store Hours

Email Copy:

Hi [First Name],

We wanted to share [Brand]’s store hours for Black Friday:

Friday, November 25: Opening at 6 am - 10 pm

Saturday, November 26: Opening at 8 am - Midnight

Come shop our in-person exclusive Black Friday deals! If you have any questions, our customer service team is available 24/7 at [number] or

We look forward to seeing you on Black Friday!

[Brand Name]

12. Christmas Shipping Deadline Reminder

Remind people of order deadlines to receive purchases by Christmas.

Subject line: Order by XX date for guaranteed Christmas delivery!

Hello [name],

Our biggest sales event of the year, Black Friday, is coming up soon! We want to make sure you get your items in time for Christmas.

Please place your Black Friday orders before the below dates for guaranteed Christmas delivery:

Standard Delivery:

Order by 20th December

Express Delivery:

Order by 23rd December

Click & Collect:

Order by 23rd December

Grab the amazing deals from our Black Friday sale to get your Christmas shopping done. But don't wait too long or risk your gifts not arriving on time!

We recommend ordering as early as possible to avoid the holiday rush. If you have any questions about Black Friday deals or Christmas delivery, our customer service team is here to help at [email] or [phone].

Happy shopping, and Merry Christmas!

[Brand Name]

13. Cyber Monday Teaser

Preview the upcoming Cyber Monday deals to build anticipation.

Subject line: Cyber Monday is coming!

Hello [name],

We hope you're looking forward to our BIGGEST Black Friday sale ever! While you wait, we wanted to give you a sneak peek at the amazing discounts coming for Cyber Monday - the biggest online shopping day of the year!

Here's what you can expect:

Up to 60% off electronics, including laptops, smartphones, headphones, and more

50% off or more on popular toys, video games, and gaming consoles

Major deals on appliances like washers, refrigerators and vacuums

Huge savings on clothing, shoes, and accessories for the whole family

Exclusive online-only offers not available anywhere else

Be sure to take advantage of all our Black Friday deals first. Then get ready to save even more for Cyber Monday on [date] at [website]!

Let us know if you have any questions. We can't wait for you to take advantage of these incredible offers!

Happy Shopping,

[Brand Name]

14. Review Request

Ask satisfied Black Friday customers to leave a product review.

Subject line: How was your Black Friday purchase?

Hello [name],

We hope you are loving your new [product] that you purchased during our Black Friday promotion!

We would greatly appreciate if you could spare 2 minutes to leave a review of your experience on our website. Your feedback will help other customers make informed decisions.

Simply click this link to get started: [review page link]

As a token of our thanks, we'll email you a 10% off coupon code for your next purchase once we receive your review.

We look forward to hearing your thoughts! If you have any questions or need assistance, please feel free to contact our customer service team at [email] or [phone].

Thank you for shopping with [brand] and making Black Friday a huge success!

[Brand Name]

15. Share Discount

Encourage sharing exclusive promo codes with friends and family.

Subject line: Get £(X) Off - Share this Exclusive Code!

Hello [name],

We're so excited for you to shop our Black Friday deals! We're giving you an exclusive promo code to share with your friends and family to save even more:

Use code SHARE10 to get £10 off your Black Friday order.

The more you share, the more you save! For every friend who uses your code, you'll get £10 off your next purchase.

Share code SHARE10 on Facebook, Twitter, WhatsApp, or text your friends and family before our Black Friday sale ends. The more who use it, the bigger your savings!

Hurry, this exclusive code expires at midnight on Black Friday. So spread the word, and let's all enjoy discounted shopping.

Thank you for supporting our small business this holiday season. Have a wonderful Black Friday!

[Brand Name]

Tips for Black Friday Emails

  • Send first promo email 1-2 weeks in advance

  • Personalize emails with name, interests, or past purchases

  • Build urgency with countdowns, limited quantities, expiring deals

  • Use promo codes and extra discounts as incentives

  • Make a mobile-friendly simple design for fast-loading

  • Send cart abandonment reminders to recover lost sales

  • Follow up post-purchase with surveys, reviews upsells

  • Test subject lines thoroughly for maximum open rates

  • Automate sending times for days leading up to Black Friday

  • Analyze email performance and optimize future campaigns

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