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15 Cyber Monday Email Examples and Tips to Improve Sales

If the mere mention of Cyber Monday doesn't give you the tingles, you're not doing it right. In the labyrinth of online sales, the most understated yet potent weapon in your arsenal is - drumroll, please - the humble email. Now, before you proclaim, "I want to start a business but have no ideas," let's steer you in the right direction with snazzy Cyber Monday email examples and tips. Ready to delve deep?

But first. 

How Emails Will Help in Maximizing Cyber Monday Sales

We didn't give you a reason as to WHY e-mails are your best friends when it comes to making the most of Cyber Monday sales!

  • High ROI: For every £1 you spend on email marketing, you can expect an average return of £42, making it one of the most effective marketing channels.

  • Preferred Communication Channel: Over 72% of consumers prefer to receive promotional content through email, compared to 17% who prefer social media.

  • Mobile Opens: Nearly 46% of all email opens occur on mobile devices. This stresses the importance of ensuring your e-commerce emails are mobile-friendly.

  • Abandoned Cart: Nearly 70% of online shopping carts are abandoned. However, sending a series of abandoned cart emails can recoup 10% of these lost sales.

  • Personalisation Pays Off: Emails with personalised subject lines are 26% more likely to be opened. Moreover, personalised emails can deliver 6x higher transaction rates.

  • Best Day to Send: While it varies by industry, Tuesdays see the highest email open rates, followed by Thursdays.

  • Segmentation Success: Marketers have noted a 760% increase in revenue from segmented campaigns. Instead of a one-size-fits-all, segmenting email lists to target specific groups is more effective.

  • Video Boost: Emails that incorporate video can increase click rates by 300%.

  • The Power of Welcome Emails: Welcome emails are incredibly effective with an average open rate of over 82%.

  • Frequency Matters: Sending 3 abandoned cart emails results in 69% more orders than a single email.

  • Post-Purchase Follow-Ups: E-commerce brands that send post-purchase follow-up emails to their customers see a 340% revenue lift over brands that do not.

  • Email & Social Media Synergy: Combining email marketing with social media advertising can increase the purchase frequency by 22%.

  • Interactive Emails: Incorporating interactive elements in emails can increase the click rate by up to 73%.

  • Timing is Key: The best time to send an email is between 10 am and 11 am. The least effective send time is between 2 am and 3 am.

  • Longevity: The average lifespan of an email is 17 days, compared to a Facebook post, which is 5 hours, or a tweet, which is 18 minutes.

Best 15 Cyber Monday Email Examples

Now that we have this covered, let’s delve into the central theme of today’s blog: Cyber Monday Email Examples and Tips to Improve Sales.

1. The Teaser Email

Subject: A Storm's Brewing... ⏳

"Dear [Name],

We've got something exciting in store for Cyber Monday! Clear your calendars, save the date, and brace yourself for jaw-dropping deals. And perhaps, keep a secret? We promise it's worth the wait!

Warmly,

[Your Company Name]"

2. The Exclusive Sneak Peek

Subject: VIP Access: Exclusive Cyber Monday Preview!

"Hello [Name],

As one of our cherished subscribers, we're giving you an early glimpse into the deals and steals coming your way. Dive in, wishlist your favourites, and get a head start!

Cheers,

[Your Company Name]"

3. The Flash Sale Alert

Subject: Lightning Deal Alert! ⏰

"Hi [Name],

The clock's ticking! For the next two hours only, these select items are available at unbeatable prices. Act quickly, or they might just slip away.

All the best,

[Your Company Name]"

4. The Bundle Bargain

Subject: Double Trouble: Unmissable Bundles Inside!

"Hey [Name],

Why get one when you can have two? We've paired some of our bestsellers this Cyber Monday. Check out these irresistible bundles and indulge yourself or a loved one.

Yours,

[Your Company Name]"

5. The Personal Touch

Subject: Handpicked Just for You, [Name]!

"Dear [Name],

We've noticed what you love, and we've curated a selection of deals just for you this Cyber Monday. It's tailored, tempting, and totally you.

Best wishes,

[Your Company Name]"

6. The FOMO Inducer

Subject: Once They're Gone, They're Gone!

"[Name],

These items are flying off our virtual shelves! Get your hands on our most coveted products before they're all snapped up. Hurry – they won't wait around!

Warm regards,

[Your Company Name]"

7. The Last Call

Subject: Final Hours of Fabulous Deals! ⌛

"Hey [Name],

The day's winding down, but our deals are still red-hot! This is your last chance to grab the best of Cyber Monday. Don't miss out!

Cheers,

[Your Company Name]"

8. The Gratitude Gesture

Subject: Thank You for a Memorable Cyber Monday!

"Dear [Name],

Your trust and loyalty mean the world to us. Here's a little token of our appreciation – enjoy 10% off your next purchase. Thank you for choosing us!

Love,

[Your Company Name]"

9. The Post-Cyber Monday Surprise

Subject: Thought It Ended? Think Again!

"Surprise, [Name]!

We're keeping the party going. Dive in to find some exclusive post-Cyber Monday deals crafted just for you.

Stay awesome,

[Your Company Name]"

10. The Testimonial Trust-Builder

Subject: Hear It from Our Happy Shoppers!

"[Name],

Wondering what's hot this Cyber Monday? Take a peek at what fellow shoppers are raving about and find your perfect pick.

Happy shopping,

[Your Company Name]"

11. The Extended Sale

Subject: Encore! Cyber Monday Extended!

"Hello [Name],

You asked, we listened! By popular demand, we're extending our Cyber Monday deals. Dive back in and grab those items you might've missed.

To many more deals,

[Your Company Name]"

12. The Gift Guide

Subject: The Ultimate Cyber Monday Gifting Guide!

"Lost in choices, [Name]? Fret not! We've got the perfect guide to help you gift like a pro this Cyber Monday. Dive in and unwrap happiness.

Warm wishes,

[Your Company Name]"

13. The Loyalty Bonus

Subject: A Little Extra, Just for You!

"Dear [Name],

Your loyalty hasn't gone unnoticed. Here's an exclusive bonus deal just for you. Thanks for being amazing!

Yours truly,

[Your Company Name]"

14. The Social Share

Subject: Show and Tell: Share Your Haul!

"Hey [Name],

Loving your Cyber Monday finds? Share them with #[YourBrandHaul] and get a chance to be featured on our page. Let's spread the joy!

Cheers,

[Your Company Name]"

15. The Feedback Request

Subject: Share Your Thoughts, Shape Our Future!

"Hello [Name],

We'd love to hear about your Cyber Monday experience. Help us serve you better by taking this quick survey. Your feedback is golden!

Thank you,

[Your Company Name]"

The power of a well-crafted email is undeniable. With these samples and SHOPLINE UK by your side, you're equipped to conquer Cyber Monday. Dive deep into our treasure trove of resources and help pages to elevate your e-commerce game. Let the sales bonanza begin!

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