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What is Dropshipping in UK & How Does It Work?

Let's say you want to start an online store selling yoga mats but don't want to invest in inventory or warehouse space. You find a supplier who offers yoga mats at a wholesale price, and you agree to list their products on your online website. Now, when a customer orders a yoga mat, all you have to do is collect the payment and then forward the order details to your supplier, who will package and ship the yoga mat directly to the customer using your business name and branding on the packaging. 

You don't handle the product at all and don't have to worry about storage or shipping logistics. All under a retail shipping method called Dropshipping.

A little history of Dropshipping

The concept of dropshipping dates back to the early days of mail-order catalogues and has been used in various forms of retail for over a century. However, it wasn't until the internet and e-commerce that dropshipping became a popular and widespread business model.

In the 1990s, the rise of e-commerce and online marketplaces like Amazon and eBay opened up new opportunities for dropshipping. Online sellers could list products for sale without having to purchase and store inventory, making it easier and more affordable to start an online business.

Over the past decade, the popularity of dropshipping has exploded, making it easy for anyone to set up an online store and start selling products without needing to invest in inventory.

Today, dropshipping is a popular business model for entrepreneurs and small business owners worldwide. While it has its challenges, it offers a low-risk way to start an online business and can be a highly profitable venture for those willing to do the work.

What is Dropshipping in UK?

Dropshipping is an online retail method that allows you to sell products from your inventory on your website. The key difference between dropshipping and other types of e-commerce is that with this method, you don't buy the product yourself; instead, you act as a marketplace for vendors (companies who manufacture or import goods), and they sell their goods directly to consumers through your site. This means that when someone buys something from them through the platform, it's because they want it—not because they need or want anything else in particular from you!

Working of Dropshipping

In the dropshipping model, the seller handles all aspects of the customer-facing business, such as marketing, sales, and customer service. In contrast, the supplier handles the fulfilment process, including inventory management, shipping, and returns. The seller typically pays the supplier for each product sold, and the supplier ships the product directly to the customer.

Let's go back to our yoga mat example to illustrate the relationship between the seller, manufacturer, wholesaler, and customer in dropshipping:

  • Seller: Sarah runs an online store specialising in yoga accessories, including yoga mats. She creates a storefront on her website and lists different types of yoga mats for sale.

  • Manufacturer: The manufacturer is a company that produces yoga mats, such as Gaiam. Sarah contacts Gaiam and establishes a relationship with them as a dropshipping supplier.

  • Wholesaler: In this case, a wholesaler may not be involved since Sarah is buying the products directly from the manufacturer. However, in some cases, Sarah may purchase products from a wholesaler who has bought the products in bulk from the manufacturer.

  • Customer: Jane is a customer who visits Sarah's online store and purchases a yoga mat. She enters her shipping and payment information, and Sarah receives the order notification.

Here's how the order fulfilment process works in this scenario:

  • Jane orders on Sarah's website and pays for the yoga mat.
  • Sarah receives the order and payment information and sends the order details to Gaiam, the manufacturer/supplier.
  • Gaiam packages and ships the yoga mat directly to Jane using Sarah's shipping information.
  • Jane receives the yoga mat and is happy with her purchase!

The Benefits of Dropshipping

Dropshipping works best for smaller businesses looking to grow quickly but still maintain control over their brand identity and supply chain management. Dropshipping can be a great option for small businesses for several reasons:

Low startup costs

One of the most significant benefits of dropshipping is that it requires very little upfront investment. You don't need to purchase inventory or warehouse space, which can be a major expense for small businesses. This makes it a great option for entrepreneurs who are just starting or have limited capital.

Reduced risk

Because you're not purchasing inventory upfront, dropshipping carries less risk than traditional retail models. You don't have to worry about unsold inventory taking up valuable space in your warehouse or storefront, which can save you money in the long run.


Dropshipping allows small businesses to scale their operations easily. As your business grows, you can add new products and suppliers without worrying about inventory management or shipping logistics. This means you can focus on marketing and growing your business rather than getting bogged down in day-to-day operations.

Location independence

The global dropshipping market size was valued at $102.2 billion in 2018 and is projected to grow to $557.9 billion by 2025, at a CAGR of 28.8% (Source). With dropshipping, you can run your business from anywhere worldwide, as long as you have an internet connection. This can be a great advantage for small businesses that want to reach a global market without setting up a physical storefront or warehouse in each location.

What Are the Challenges in Dropshipping in UK?

While dropshipping offers many benefits, there are also several challenges to consider:

Limited control over inventory

Since you don't own the products you sell, you have limited control over their quality and availability. If your supplier runs out of stock or delivers a low-quality product, it can reflect poorly on your business and damage your reputation.

Shipping and delivery issues

Because you're not responsible for shipping the products yourself, you have limited control over the delivery process. If your supplier is slow to ship or experiences delays in transit, it can result in unhappy customers and lost sales.

Profit margins

The average profit margin for dropshippers is around 20%, compared to a profit margin of 50% for traditional retailers (Source). While dropshipping can be a low-cost option, it can also lead to lower profit margins than traditional retail models. Because you're purchasing products at a wholesale price and marking them up for sale, your profit margin may be lower than if you owned the products yourself.

Supplier dependence

Dropshipping relies heavily on your relationship with your supplier if your supplier goes out of business or decides to stop working with you, finding a new supplier quickly and seamlessly can be challenging.

Competitive market

Dropshipping has become a popular business model, meaning the market can be highly competitive. You may face challenges standing out from other online retailers selling the same products.

What You Need to Know Before Starting Dropshipping in UK?

If you're considering dropshipping as a business model, here are some key factors to consider before making a decision:

Cost and profit margins

Dropshipping requires very little upfront investment, but profit margins can be low due to increased competition and low barriers to entry. It's important to carefully calculate the costs involved, including the cost of goods sold, advertising, shipping, and fees, to determine if the profit margins are sufficient for your business goals.

Finding product niche

With dropshipping, you can access a wide range of products to sell, but it's important to carefully research and choose products that align with your target market and niche. You should also consider the quality and reliability of your suppliers to ensure a consistent and positive customer experience.

Customer service requirements

In dropshipping, the seller handles all customer service inquiries, including returns and exchanges. This can be challenging, particularly if you're working with multiple suppliers. It's important to have strong communication skills and the ability to handle customer complaints professionally.

High technology needs

Dropshipping relies heavily on technology, including e-commerce platforms, payment gateways, and shipping software. It's important to have a strong understanding of these technologies and be willing to invest in tools and services to streamline your operations and improve efficiency.

Strategies for Successful Dropshipping in the UK

Assuming, after careful consideration, you have decided to start your dropshipping business in the United Kingdom. Here are some important pointers to keep in mind:

Don't forget taxes!

As a drop-shipper in the UK, you must register for VAT if your turnover exceeds the VAT registration threshold of £85,000 per year. You'll also need to account for VAT on sales to customers in the EU following Brexit changes and any applicable import duties and taxes.

Work with genuine suppliers

It's important to carefully research and vet your suppliers, particularly if you're sourcing products from overseas. Look for reliable and trustworthy suppliers offering competitive pricing and quality products.

Choose reliable services

Shipping times and costs can majorly affect customer satisfaction and retention. Consider working with shipping carriers that offer reliable and affordable options, and be transparent with customers about shipping times and costs.

Customer service needs to be on point!

As a drop-shipper, it's your responsibility to handle all customer service inquiries and issues promptly, including requests for returns and exchanges. Ensure you have clear policies and procedures to handle these situations professionally.

Know your competition

Dropshipping in the UK can be a competitive market, so it's important to carefully research your target market and niche before launching your business. Look for gaps in the market and offer unique value to customers.

Learn the law

As a business in the UK, you'll need to comply with a range of legal requirements, including data protection regulations, consumer protection laws, and advertising standards. Ensure you're familiar with these requirements and have systems to comply with them.

Choose the right platform

When choosing a platform for dropshipping, it's important to consider factors such as ease of use, scalability, and cost. Some platforms may be easier to set up and use but may have limitations on features and scalability. Others may be more complex but offer more advanced features and customization options.


Dropshipping can be attractive for entrepreneurs looking to start an online business with low overhead costs. However, it's important to carefully consider the advantages and disadvantages and the practical considerations involved in running a successful dropshipping business. 

The choice of an e-commerce platform or portal used to create an online store can also significantly impact the success of a dropshipping business. Different platforms offer different features, integrations, and pricing structures, and choosing the platform that best meets your business needs and goals is important.

In the era of e-commerce, dropshipping is a hard-won but lucrative domain with excellent rewards. By researching and selecting quality suppliers, providing excellent customer service, and staying up-to-date on legal and regulatory requirements, dropshippers can build a profitable and sustainable business. We hope the information in this article helps you with that!

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