How to Make Money on Amazon and Scale Your Business

With over 197 million monthly visitors, Amazon offers an unrivaled opportunity for eCommerce businesses to achieve immense growth. The platform's sheer scale, reach, and buying intent provide online sellers with a powerful channel to drive revenue growth to new heights.

‍

By tapping into the massive demand on Amazon and effectively promoting your brand and products to its vast audience, you can significantly accelerate the expansion of your business. The world's largest marketplace grants access to millions of motivated buyers, Amazon's renowned logistics infrastructure, and proven conversion optimization capabilities.

‍

For eCommerce brands looking to boost awareness, generate buzz for new products, or scale to the next level, getting a foothold on Amazon is a strategic necessity. A thoughtfully crafted presence on the platform can become a robust sales channel that takes your success and revenues to the next level. With rigorous optimization across marketing, listings, reputation, and fulfillment, sellers can unlock Amazon's full potential to achieve transformative growth.

‍

Benefits of Selling on Amazon

‍

Here are some of the main advantages of having an Amazon presence:

‍

• Massive reach - Get your products in front of millions of buyers.

‍

• High conversion rates - Amazon’s reputation converts traffic at a high rate.

‍

• Prime eligible - Reach Amazon’s most loyal 100+ million Prime subscribers.

‍

• Fulfilled by Amazon - Leverage Amazon’s world-class fulfillment services.

‍

• Product credibility - The Amazon brand lends legitimacy and trust.

‍

• Expanded marketing - Utilize Amazon’s on-site and off-site promotion options.

‍

• Sell globally - Easy access to international buyers in Amazon stores worldwide.

‍

With over 197 million monthly visitors, Amazon provides unparalleled reach and access to a massive buyer audience. The platform's strong brand reputation also boosts conversion rates thanks to high buyer trust. Amazon Prime eligibility lets you tap into their most loyal subscribers.

‍

Ways to Make Money on Amazon

‍

Here are some of the primary strategies for monetizing on Amazon:

‍

Sell Your Own Branded Products

‍

• The most direct approach is creating Amazon product listings for your branded inventory.

• Requires handling end-to-end operations like manufacturing, fulfillment, and support.

‍

Resell Other Brands as an Amazon Seller

‍

• Source and resell other vendors’ products - takes less operational effort.

• Can tap into trends and capitalize on demand for hot products.

‍

Sell as an Amazon Vendor

‍

• Brands sell directly to Amazon at wholesale prices for resale on the marketplace.

• Let Amazon handle fulfillment - streamlined for high-volume wholesale products.

‍

Create Amazon Private Label Products

‍

• Manufacture generic products and sell under an Amazon private label brand.

• Products are sourced cheaply from OEM suppliers and contract manufacturers.

‍

Self-Publishing Kindle Books

‍

• Publish ebooks on Kindle Direct Publishing for millions of Kindle readers.

• Choose topics with solid demand and promotion opportunities.

‍

There are several monetization models available on Amazon. The strategies range from selling your own products to reselling other brands' inventory. You can also wholesale products to Amazon or create private-label products.

‍

How to Set Up Your Amazon Seller Account

‍

To start selling on Amazon, here are the steps to get set up:

‍

• Visit Amazon Services Seller Central and click Sign Up.
• Choose between Professional (monthly fee) or Individual accounts.
• Enter your business information, taxpayer details, and bank account.
• Accept Amazon's policies and terms & conditions.

‍

Getting set up as an Amazon seller involves first creating your Seller Central account, choosing your account type, providing business details, and accepting Amazon's terms and conditions.

‍

Building Your Amazon Storefront

‍

To create an effective Amazon store:

• 
  
• Optimize titles and descriptions - Include keywords buyers are searching for.

‍

• Compelling images - Use quality product photos and infographics.

‍

• Pricing - Research and stay competitive with pricing.

‍

• Product variations - Offer customers multiple size, color, etc. options.

‍

• Enhanced brand content - Elevate your brand story via content like videos.

‍

• Reviews - Proactively collect positive, genuine reviews to build credibility.

‍

Your Amazon storefront needs to be optimized to attract buyers. This includes optimizing product listings, adding good imagery, competitive pricing, and more. You also need a strategy to generate positive product reviews.

‍

Fulfilling Amazon Orders

‍

Choose the right fulfillment model for your needs:

‍

• FBA - Amazon stores, picks, packs, and ships your products.

‍

• Seller Fulfilled Prime - Qualify for Prime without FBA, but store and ship items yourself

‍

• Merchant Fulfillment - You handle end-to-end order processing and shipping.

‍

• Dropshipping - A third party fulfills orders directly to customers on your behalf.

‍

You can leverage Fulfillment by Amazon or handle your own order fulfillment. The choice depends on your specific business needs and operations.

‍

Promoting Your Amazon Products

‍

Drive sales by utilizing:

‍

• Product Ads - Amazon PPC ads to promote specific products.

‍

• Sponsored Brands - Brand-focused ads displayed in search results.

‍

• Amazon DSP - Display ads run off Amazon across other sites and apps.

‍

• Coupons - Offer coupon codes and deals to incentivize purchases.

‍

• Lightning Deals - Limited-time promotions with pricing discounts or incentives.

‍

• Amazon Vine - Give free products to reviewers in exchange for reviews.

‍

• Cross-channel marketing - Promote your Amazon listings on other platforms.

‍

Amazon provides a suite of advertising options to promote your products and brand to buyers on and off the platform.

‍

Amazon Selling Tools and Analytics

‍

Leverage tools like:

• Seller Central - Central dashboard to manage your Amazon business.

‍

• FBA Calculator - Estimate fees for using Fulfillment by Amazon.

‍

• Amazon Sales Estimator - Forecast monthly sales potential.

‍

• Product Tracker - Monitor keywords and listings for new opportunities.

‍

• Review Management - Request, monitor, and respond to reviews.

‍

• Reporting Analytics - Gain insights from sales, traffic, ads, and other reports.

‍

Amazon offers a variety of tools and analytics to help sellers manage, optimize, and scale their business.

‍

Scaling Your Amazon Business

‍

To take your Amazon sales to the next level:

‍

• Expand catalog - Constantly add new products and variations.

‍

• International selling - List products across Amazon's global marketplaces.

‍

• Automate processes - Reduce manual efforts for higher efficiency.

‍

• Try new marketing strategies - Experiment with different promos and ads.

‍

• Watch trends - Ride waves of demand by capitalizing on hot product trends.

‍

• Build your brand - Create an identifiable brand that builds loyalty and repeat purchases.

‍

Selling on Amazon provides a lucrative way for eCommerce businesses to tap into incredible demand while benefiting from Amazon’s world-class infrastructure and reach. Follow best practices to optimize your presence, reach more buyers, and scale your sales on Amazon!

‍

For assistance with eCommerce operations like inventory and order management, check out SHOPLINE UK.

‍