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With over 400 million highly engaged monthly users, Pinterest offers immense potential for eCommerce businesses aiming to expand their reach and drive tangible results. The highly visual platform presents the perfect playground for brands to showcase their products and authentically connect with prospective customers creatively.
For online retailers looking to boost website traffic, increase sales, and build greater brand awareness, Pinterest provides a tremendously powerful marketing channel. The combination of Pinterest's massive scale, along with the high commercial intent of its user base, creates a unique opportunity to get your products in front of millions of potential new customers.
Promoting your eCommerce business effectively on Pinterest can pay dividends through amplified exposure and discovery by motivated shoppers actively browsing the platform. Retail brands that tap into Pinterest's visual storytelling capabilities and develop an impactful presence on the channel are primed for success in promoting their products and accelerating their e-commerce growth.
This guide covers proven Pinterest marketing strategies for eCommerce success in 2023:
Let’s start by looking at why Pinterest is so effective for eCommerce brands:
Pinterest is the top social media platform for product discovery, with over 80% of weekly pinners saying they use it when shopping online. The highly visual nature makes it easy to showcase products attractively. Users actively browse Pinterest looking for items to purchase, making it a perfect environment for eCommerce brands.
Follow these tips to create a high-converting brand profile on Pinterest:
Building out a professional, eye-catching Pinterest profile establishes your brand's presence. Consistency in visuals, messaging, and content themes makes you easily recognizable and discoverable to users browsing the platform.
Shoppable pins enable a seamless click-to-purchase experience:
Shoppable pins take advantage of the native shopping capabilities on Pinterest. By embedding purchase links, buy buttons, and product tags, you can enable users to check out items they discover quickly.
Pinterest ads extend your reach and traffic considerably. Best practices include:
Pinterest's range of highly targeted, visually focused ad formats provides e-commerce brands with immense opportunities to connect with potential new customers. Start with promoted pins and expand to more advanced tactics over time.
Key metrics to track for improving eCommerce performance:
Regularly analyzing your Pinterest analytics provides data-driven insights to refine your approach. Identify high-performing content as well as underutilized opportunities.
Some proven techniques to boost site traffic and revenue with Pinterest include:
Leverage a combination of organic and paid strategies on Pinterest to maximize reach and drive measurable business results. Focus on driving traffic to your online store and converting profile visitors into customers.
Tailwind for scheduling pins, managing groups and tracking analytics.
Planoly for visual planning and publishing pins in bulk.
Later, for auto-scheduling pins and analyzing performance.
SocialBook for managing multiple Pinterest accounts.
Canva to design beautiful, on-brand pins.
A variety of helpful tools are available to streamline managing your Pinterest presence. The right tools save time and make it easy to scale your efforts.
The visual nature of Pinterest presents a massive opportunity for eCommerce brands to highlight their products creatively and authentically.
Leverage tactics like shoppable pins, promotions, and influencer partnerships to achieve Pinterest marketing success. Use data to refine your approach for maximum ROI.
Focus on providing value to users through gorgeous visual storytelling and simplified shopping experiences. Build a robust Pinterest presence to grow your customer base in 2023!
To explore more visual marketing tools, check out SHOPLINE UK.
Try SHOPLINE with our free 14 day trial to explore all of our smart commerce capabilities
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