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What is a Target Market & How to Find Your Audience in the UK

In this blog, we’re zeroing in on a crucial aspect of e-commerce: finding and engaging your target market. It's the cornerstone of not just selling but selling smartly. The individuals who are just waiting to discover your products and hit ‘Add to Basket’ are out there, and we’re here to help you find them.

We've crafted this piece because we understand that connecting the right products with the right people is fundamental. It’s about bridging the gap between your offerings and those who will appreciate and seek them out. So, without further preamble, let’s get down to business and embark on this journey to pinpoint your ideal audience, shall we?

Why Pinpointing Your Target Market is Like Finding the Golden Snitch

Finding your target market isn't just beneficial – it's as crucial as a seeker catching the golden snitch. It's the big win! Here’s why:

  • Efficiency is Key: By targeting the right people, you're not shouting into the void of generic prospective customers; you're serenading a captivated audience who are more likely to buy along.

  • Cost-Effective: When you know who's most likely to love your products, every penny of your marketing budget is spent wisely. Think of it as a well-aimed arrow rather than a scattergun approach.

  • Customised Products: Your target market can inspire product tweaks and new ideas. Like a chef tailoring a menu for regulars, you’ll know just what will tantalise their taste buds, or in your case, their wallets!

The Great British Breakdown: Understanding Your UK Audience

The UK is a mosaic of customer profiles. According to the Office for National Statistics, in 2022, a whopping 87% of UK adults shopped online within the last 12 months. That’s a vast sea to fish from! So, how do you find your catch?

Decoding Demographics

Demographics are the age, occupation, and income of your potential customers. It’s all about statistics, but don’t let that scare you – these numbers are your friends.

  • Age Matters: Age can dictate spending habits. For instance, Gen Z might splurge on the latest tech, while Baby Boomers might be scouring the net for gardening tools.

  • Occupation and Income: A fancy tech gadget might be alluring to a city-based professional, while cost-effective, practical goods might appeal to students.

  • Psychographics: Getting Into Their Heads

Psychographics are like demographics’ cooler cousin. They tell you about a person’s lifestyle, interests, and opinions.

  • Lifestyle: A busy bee in London might look for time-saving gadgets, while a laid-back soul in Cornwall could be in the market for surf gear.

  • Interests: This helps in fine-tuning your products. If you’re selling books, knowing that your audience loves sci-fi can shape your stock.

  • Geographic Location: It's Not Just London Calling

The UK might seem small, but it's geographically and culturally diverse. From the Scottish Highlands to the beaches of Brighton, where your audience lives can significantly influence their shopping habits.

  • Behavioural Insights: Watching Them in Their Element

Behaviours tell you about purchase patterns – like how a repeat visitor might be ready for some retargeting love.

  • Economic Climate: Because Money Talks

In times of economic uncertainty, value-for-money items might fly off the shelves faster than luxury goods. It's about reading the room.

  • Finding Your Audience: The Treasure Hunt

Now, for the really fun part – finding where your target market hangs out!

  • Surveys and Feedback: Get direct intel from the horse’s mouth. Surveys can reveal what your customers are really thinking.

  • Social Media Sleuthing: Social platforms are where you can engage with potential customers and see what’s trending.

  • Keyword Research: Use SEO tools to see what your potential customers are searching for online.

  • Data Analytics: Embrace the power of data with tools like Google Analytics. It's like having a crystal ball that tells you who's visiting your site and why.

Engaging Your Target Audience: Let the Charms Begin

Once you've identified your audience, you must cast a spell to keep them engaged. This is where you charm their socks off with unique content, savvy social media, and marketing that hits the mark.

  • Content Creation: From blog posts to TikToks, create content that your audience will love, share, and act upon.

  • Email Marketing: This isn’t your granny’s inbox; make your emails pop with personality and direct links to products they can’t resist.

  • Ads That Stick: Use targeted ads to stop your audience mid-scroll. Platforms like Instagram and Facebook can get your products in front of the right eyeballs.

SHOPLINE UK: Your E-commerce Wingman

When you head out to target just that right customer, fear not, for you’re not going on this mission solo. Shopline UK is your trusty sidekick, ready with all the e-commerce tools you'll need to set up shop and get noticed. We've got everything from easy store builders to SEO tech-perts to help your shop shine brighter than a sequin dress at a disco.

To wrap it up, finding your target market in the UK is a blend of good old-fashioned business sense, a dash of tech savvy, and a sprinkle of creativity. So go on, give these strategies a whirl, and watch as your e-commerce venture becomes the toast of the town!

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