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Meet CrazyPriceBeds, your dream sleep bed
Crazy Price Beds (CPBs), a leading retailer in the bedding industry, faced challenges with their existing eCommerce platform, BigCommerce. BigCommerce's lack of flexibility hindered the delivery of a seamless user experience, leading to decreased customer engagement and conversion rates looking for an alternative.
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About the brand
Crazy Price Beds (CPBs), a leading retailer in the bedding industry, faced challenges with their existing eCommerce platform, BigCommerce.
BigCommerce's lack of flexibility hindered the delivery of a seamless user experience, leading to decreased customer engagement and conversion rates looking for an alternative.
With Shopline's modular infrastructure, CPBs could migrate and customise their tech stack to up and running in just 1 month, with no previous SHOPLINE experience.
This is their story.
Challenge
Main Takeaways
Current Tech Stack lacked Customisation + ↑ TCO
Making a minor adjustment to a line of text—a straightforward task in most systems—became an arduous journey for CPB, involving weeks of code sprints, feature development, QA processes, and deployment challenges.
‘’In the initial stages, our tech stack was akin to a blank canvas offering boundless possibilities. You dream it, we build it! epitomised our approach. However, this liberty eventually transformed into a burden. Our cherished in-house tech stack began to deplete resources rather than fostering growth. It lagged behind the rapidly advancing ecommerce landscape, leaving us frustrated and struggling
Technical hurdles
Adding to their frustrations were frequent outages, slow loading times, and recurring technical issues.
Their attempts to seek assistance from BigCommerce's support team proved unfruitful.
They also explored the option of engaging Solutions Architects from BigCommerce, but the associated costs and deliverables did not meet their expectations.
Securing the appropriate ecommerce solution ceased to be merely desirable; it became a critical mission for CrazyPriceBed’s survival.
Solution
Main Takeaways
Why did CPB choose SHOPLINE?
Realising that BigCommerce wasn’t meeting their needs, they made the courageous decision to transition to SHOPLINE. Why?
SHOPLINE stands out as the leader in the ecommerce market. However, the choice wasn't solely about technology; opting for SHOPLINE was about reclaiming control, flexibility, and efficiency.
Yet, the prospect of migrating from an intricate, internally developed tech stack to a more contained platform was daunting. Would CPB’s distinct identity seamlessly integrate with SHOPLINE's framework? The answer: Yes.
‘’So, SHOPLINE emerged as the solution… but how could we untangle our intricate infrastructure, and do so within budget?’’
CPB’s team began by meticulously evaluating numerous prominent development agencies. While impressed by their professionalism and skilled staff—some even provided valuable assistance at no charge—most proposals exceeded $1 million and stretched over 8-16 months, making them unfeasible for their requirements.
They resolved to handle the migration to SHOPLINE entirely in-house.
CrazyPriceBeds "results-focused" ethos, coupled with SHOPLINE’s native capabilities, pre-built apps, and API integrations, facilitated a smooth transition to SHOPLINE, despite initial concerns about high expenses and lengthy timelines.
Result
Main Takeaways
Early triumphs with SHOPLINE
Although newcomers to SHOPLINE, CrazyPriceBeds already celebrated numerous victories significant to the bottom line.
‘’For the first time ever, I've been able to enjoy the holiday season instead of being tied to work. SHOPLINE simplified the coordination, adjustment, and enhancement of our marketing efforts in real-time.’’
During the 2024 Easter Break celebrations, CPB witnessed a 25% increase in conversion rates. Additionally, they simultaneously launched two new programs: gift cards (offered with built-in discounts) and inaugural percent-based promotion. These initiatives delighted shoppers and bolstered their profit margins.
SHOPLINE CMS
SHOPLINE CMS's customizer app allowed CPB to integrate additional features like product customizations, member systems, and product reviews, enhancing their online store's capabilities.
CrazyPriceBeds' brand owner could now manage multiple stores more efficiently, thanks to SHOPLINE CMS's centralised analytics and reporting features
Reduced Total Cost of Ownership:
Implementing SHOPLINE’s out-of-the-box functionalities and custom solutions inspired CPD to review their org structure, software stack, and operating expenses. This led to a 25% reduction in software costs and 30% savings on internal tech expenses.
Ditching the old inefficiencies, their opex model is leaner and meaner.
Expert guidance and 24-7 support
SHOPLINE isn’t just a platform. It is a trusted partner on CPD’s journey to take the lead in the market.
SHOPLINE and their team treat us like royalty.
‘’I can't speak highly enough about how wonderful SHOPLINE’s account and support teams are. They have guided us and solved every single issue, fast and friendly.’’
The Path Ahead:
Their transition to SHOPLINE wasn't merely a migration; it represented a transformation that continues to yield cost savings and foster growth.
Staying abreast of the myriad features and innovations SHOPLINE offers has become the primary challenge, albeit a welcomed one.
I eagerly anticipate forthcoming initiatives and launches.
‘’We're enhancing our store in every aspect, whether it's by leveraging pre-built tools in the SHOPLINE App Store or by developing our own custom apps.’’
SHOPLINE has opened doors for us, and we're poised to explore the multitude of possibilities it offers.
Get ready; the future of commerce is bright!
Want to know more about SHOPLINE’s all-in-one feature rich commerce solution?
