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In The Style boosts global brand reach with SHOPLINE
Discover how a UK fashion brand has increased its audience reach with a high performance website, improved customer insights and affiliate marketing through our commerce platform.
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About the brand
In The Style is a British online fashion retailer specializing in women's clothing. Established in 2013, the company has grown rapidly and now boasts a loyal customer base not only in the UK but also across Europe and the United States.
One of their key USPs is their collaboration with popular influencers and celebrities, such as Jac Jossa and Perrie Sian, to design limited-edition collections that cater to diverse styles and body types. This strategy has helped them tap into a large and engaged audience, driving brand awareness and sales.
In addition to influencer collaborations, In The Style offers a wide range of affordable and trendy clothing, including dresses, tops, jeans, and accessories.
Challenge
Main Takeaways
- Managing multi-channel marketing efforts across social media, advertising, email marketing, affiliate programs, and online marketplaces.
- Driving social commerce and leveraging influencer marketing to reach and engage customers effectively.
- Growing an affiliate marketing program.
- Keeping customers engaged and maintaining a healthy retention rate.
- Building customer loyalty and retaining high-value customers through personalized rewards and engagement.
In The Style relies heavily on influencer marketing, especially on TikTok and Instagram.
To succeed, they needed an e-commerce platform that integrated well with social media and their other active channels. This would allow them to leverage the true value of influencer marketing - influencers, user-generated content, and social commerce features to connect with their audience.
Solution
Main Takeaways
- Create a unified profile for each customer, incorporating data from various touchpoints (website, social media, email marketing).
- Enabling social commerce to increase visibility, optimize online shopping journeys, reduce drop-offs, and supercharge influencer marketing efforts.
- Seamless integration with various affiliate networks like A Win, etc.
- Implement a personalized rewards and engagement strategy with Shopline’s customer loyalty features.
- Optimize website for search trends globally, and conduct periodic site audits.
Apart from setting up a consumer-first commerce storefront, SHOPLINE has become their trusty steed, empowering them to segment and analyse their diverse rider base, optimise inventory, and keep their virtual stable stocked with the season's hottest trends.
Single view of the customer
In an average week, In The Style receives 20% of its site traffic from social media; with Instagram making up the majority of this traffic. SHOPLINE allows In The Style to create a unified profile for each customer, incorporating data from various touchpoints (website, social media, email marketing).
This comprehensive understanding of individual preferences enables personalized product recommendations, targeted promotions, and relevant content, enhancing customer engagement and satisfaction, and leading to repeat purchases and higher sales.
SHOPLINE’s paid membership plans– which offer unique features like free delivery for 12 months at a minimum one-time charge of £10.99– also help with segmentation and customer engagement.
Additionally, with a 360-degree view of each customer, In The Style's customer service team can access purchase history, preferences, and previous interactions to provide swift and tailored support. This efficient and personalized service builds customer loyalty and trust, indirectly contributing to increased sales.
“SHOPLINE has allowed us to aggregate all of our multi-channel marketing. We were predominantly using social but we are now using them for CRM, paid shopping, affiliate marketing, and marketplace models.”
Ben Armstrong, CEO, In The Style
Enabling social commerce and influencer marketing
SHOPLINE integrates with major social media platforms like Instagram and TikTok, allowing In The Style to showcase products directly within social media posts. This increases visibility and engagement while making it easier for customers to browse and buy the products they like and reducing drop offs in the funnel.
SHOPLINE's tools enable In The Style to reach specific audiences based on demographics, interests, and online behavior, maximizing ad effectiveness and return on investment.
The introduction of Shoppable posts’ allows customers to click on product tags within posts and seamlessly purchase directly from the platform, removing friction from the buying process.
SHOPLINE has also facilitated influencer marketing for In The Style by providing tools for managing partnerships and tracking campaign performance. This helps the brand reach a wider audience and build brand trust through trusted voices.
“SHOPLINE allowed us to integrate seamlessly on TikTok and we did a Black Friday launch on the platform. We were able to become the #2 commerce platform on TikTok UK, and that helped us garner massive sales on Black Friday."
Ben Armstrong, CEO, In The Style
Affiliate marketing services
SHOPLINE facilitates seamless integration with various affiliate networks like A Win, allowing In The Style to leverage influential bloggers, social media personalities, and other partners to reach new audiences and promote their products. This broadens their reach, increases brand awareness, and drives traffic to their online store, ultimately leading to increased sales.
SHOPLINE's affiliate marketing tools enable In The Style to track the performance of each affiliate, measuring their contribution to sales and conversions. This valuable data allows them to optimize their affiliate program by focusing on partnerships with high-performing partners, maximizing the return on investment and driving efficient sales growth.
The platform also automates the process of calculating and paying commissions to affiliates, saving In The Style time and resources. This allows them to focus on other aspects of their business and ensures timely payments to their partners, fostering positive relationships.
Customer loyalty programs
Shopline played a crucial role in helping In The Style build a loyal customer base by implementing a personalized rewards and engagement strategy.
By leveraging Shopline's customer loyalty features, In The Style was able to create targeted promotions, exclusive offers, and loyalty programs that resonated with their customers. This resulted in a significant increase in customer retention, with repeat customers accounting for a substantial portion of their sales.
The impact was substantial, with In The Style reporting a notable boost in customer loyalty and retention rates, ultimately driving long-term growth and revenue for the brand.
Website speed and performance enhancements
SHOPLINE’s Easy Rank SEO app– which we created in-house to help our users with their SEO needs– helps the company’s marketing division understand SEO opportunities based on user behavior, and how to leverage them.
SHOPLINE offers various features to optimize website performance, including fast loading times, responsive design, and user-friendly navigation. Our suite of SEO tools and features has helped In The Style optimize its website for search trends globally, increasing organic visibility and attracting new customers searching for relevant keywords.
This organic traffic growth translates to additional sales without relying solely on paid advertising.
We understand how important data and comprehensive analytics tools are for e-commerce sellers. Our platform analyses and delivers valuable insights into website traffic, customer behavior, and product performance. These insights allow them to identify areas for improvement, optimize website content and product offerings, and personalize marketing campaigns for maximum sales impact.
Result
Main Takeaways
In The Style experienced exponential growth since they adopted influencer marketing, and with the adoption of enhanced tools by Shopline, this growth has surged even further.
Moreover, by streamlining the buying process and eliminating any potential friction points, In The Style has successfully reduced drop-offs and significantly increased ROI from their campaigns. This strategic approach has not only fueled their growth trajectory but also optimized their marketing efforts for maximum impact and efficiency.
Want to know more about SHOPLINE’s all-in-one feature rich commerce solution?
