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How to Write a Business Proposal?

Important Things to Consider While Writing Business Proposal

Hello, E-commerce Ninjas!

Are you ready to take your online store to the next level? Whether you’re a seasoned e-commerce pro or just starting out, crafting an irresistible business proposal is your ticket to success. It's not just about selling products; it's about selling your vision. So, let's dive into the art of creating a proposal that will have clients and partners queuing up at your virtual door!

Understanding the Client’s Needs

First things first, get into your client's shoes. What do they need? What are their goals? Dive deep into their world - study their target audience, analyse their competitors, and stay on top of market trends. Understanding these will help you tailor a proposal that addresses their unique challenges and objectives.

 The Strategy

Now, it’s time to bring out your master plan. How will your e-commerce expertise meet the client’s needs? This strategy should be a clear, direct response to what you’ve learned about the client, presented in a way that they can easily grasp and get excited about.

 Project Scoping

Scope it out! Define the project in terms of size, timelines, deliverables, and limitations. This clarity sets the right expectations and ensures you and your client are on the same page about what’s included (and what’s not).

 Writing the Proposal

When drafting the proposal, clarity is king. Keep it concise and persuasive. Your goal is to highlight the benefits of your solution in simple, engaging language. Remember, the first draft is just a starting point - review, edit, and refine to perfection.

 Essential Elements

Think of your proposal as a gourmet meal, where each element adds to the overall flavour:

- Executive Summary: Your elevator pitch. Make it compelling and summarize the key points and benefits.

- About the Company: Tell your story, mission, and what sets you apart.

- Services: Describe your e-commerce services clearly, focusing on how they will benefit the client.

- Team: Introduce your key team members, their skills, and expertise.

- Process: Outline your project process, from start to launch.

- Timeframe: Break down the timeline into stages.

- Pricing: Provide a clear breakdown of costs.

- Terms and Conditions: Detail payment terms, project scope, and other key details.

 The Proposal Type

Your proposal can be formal or informal. An informal proposal might be a brief summary of solutions and pricing, whereas a formal proposal includes more detail, starting with a cover page, introduction, and a thorough explanation of your solution.

 Solicited vs. Unsolicited

Know your approach. Solicited proposals respond to a specific client request, while unsolicited proposals are your initiative, aiming to attract a potential client's attention and convince them of a need they may not have recognized.

 Know the Buyer

Understand the client’s business, values, and pain points to earn trust and interest. Tailor your proposal with specific references to their history and values. Creative feedback collection, like using QR codes on products, can offer deeper insights into your customers.

 Focus on the Buyer’s Needs

Shape your proposal to solve the client’s problems. Highlight how your services or products can help them, making the proposal personal and directly relevant to their needs.

 Compelling Introduction and Executive Summary

Start strong with a clear and concise introduction and a strategic executive summary. These sections should grab attention and clearly state why you are the best choice for the client.

 Visuals and Template

Use strong visuals, fonts, and layouts to highlight critical points. Professional templates can save time and emphasize crucial parts like the introduction and pricing.

 Proposal Length and Style

The length and style of your proposal should match the project's scope. Research suggests an ideal length of about six pages, focusing on including all necessary sections rather than page count.

 Show, Don’t Tell

Demonstrate how you’ll achieve solutions. Include real success stories to showcase your capabilities, but avoid over-promising.


Make sure your proposal is free from errors. Pay attention to details like timelines, prices, and numbers. A polished proposal reflects professionalism and attention to detail.

 Automate and Follow-Up

Consider automating your proposal writing with platforms offering templates and software. Also, follow up on your proposals to gauge interest and answer any client questions.

Statistics and Trends About Business Proposals in the UK

Proposal Content and Sections

In recent years, business proposals have tended to have fewer sections but contain 57% more content. This trend suggests that while proposals are becoming more consolidated, the content within each section is more detailed. Additionally, adding images to a proposal has been found to improve close rates by 23%​​.

Turnaround Time

The turnaround time for creating proposals has decreased by 70%. This significant reduction could be attributed to better collaboration tools, the use of templates, and reusable content snippets, making the proposal creation process more efficient​​.

Proposal Opening Speed 

Prospects now open proposals 20 times faster than before. A quarter of all prospects have their first interaction with a proposal on a mobile device, emphasizing the importance of mobile optimization for proposals​​.

Sign-off Time 

The time it takes for proposals to receive sign-off has dramatically reduced, now occurring in 1/7th the amount of time it used to. Electronic signatures have played a significant role in this trend, making proposals 3.4 times more likely to close​​.

Average Win Rate 

Across all industries, the average win rate for RFPs (Request for Proposals) is 44%. However, this rate varies depending on the industry and the company's specialization level. Surprisingly, 8% of teams report an 80-100% proposal win rate​​.

Win Rates by Company Size

Enterprise companies have the highest average proposal win rates at 46%, with Mid-Market companies slightly behind at 45%. Small companies have shown a notable increase in win rates, now winning 42% of their proposals​​.

RFP Advancement Rate 

The average RFP advancement rate is 55%, with companies frequently progressing to the shortlist stage. Enterprise teams have the highest advancement rates at 59%​​.

Top Reason for Losing Bids 

The most common reason for losing bids is the price of the solution, followed by losing to a competitor or the incumbent. This suggests that pricing remains a critical factor in the success of proposals​​.

RFP Completion Speed Tracking

British teams are more likely to track the speed it takes to complete an RFP, with 29% of British teams doing so compared to 19% of North American teams. This focus on speed might contribute to British respondents being among the fastest to submit bids​​.

British Teams' Performance 

British teams spend an average of just 24 hours per RFP and are quick to submit bids, with 74% responding in less than ten business days. Despite this efficiency, British teams have lower bid-win rates than other geographies​​.

These statistics provide valuable insights into the UK's evolving landscape of business proposal writing and management. They highlight the importance of efficiency, content quality, and strategic pricing in achieving successful outcomes.


Crafting a winning e-commerce business proposal is both an art and a science. It requires understanding your client, strategizing effectively, and presenting your solution in a clear, compelling

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